From Passion to Profit: The Business of Being an Artist with Justine Mangum Kirkman

How do you turn a passion for art into a thriving business—and land deals with major brands while doing it? In this episode of Coffee with Yvonne, Justine Mangum Kirkman, joins Yvonne for coffee to chat about her journey from PR professional to full-time artist. She shares personal stories about what inspired her to embrace her creative side, mastering the business side of creativity, and tips on pitching her work to big-box brands.

Justine also breaks down the world of art licensing, sharing how artists can get their work in major retail spaces. Plus, we discuss the importance of digital engagement—how to create content that resonates, grow your audience, and turn followers into loyal supporters.

And a little heads-up—Justine’s signature style isn’t just in her art but also in her accessories! If you hear a little jingle, that’s just the sound of her fabulous bracelets adding their own rhythm to the conversation.

Whether you're an emerging artist or a creative entrepreneur, this episode is packed with gems to help you monetize your talent and expand your brand.

Episode chapters

• 00:00-04:29: Intro
• 04:30-1:01:16: Interview & Quick Fire

Interview highlights

• 8:15-10:44: What inspired her artistic journey
• 12:03-17:35:Turning her passion into a business, her journey from PR to full time entrepreneur
• 18:16-23:32:How to work with a big box retailer
• 25:11-29:16: How to create a pitch deck 28:41-29:22 
• 29:41-33:20: What is art licensing? 
• 33:21-36:38: Retail and responsibility of the business
• 40:05-43:52: Best practices and tools
• 47:26-51:00: How to build engagement and content for your digital audience

Learn more about Justine and her business Winnie Weston here. Don’t forget to follow Justine on TikTok and Instagram!

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To learn more about Yvonne and her business, PinkDollhouse Marketing, visit here. Follow Yvonne on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, TikTok, and Fanbase. 

Chat with you soon. Okay byeeeeeee