Coffee with Yvonne

Breaking News and Breaking Barriers Women of Color in Media with Shandel Menezes

In this episode of Coffee with Yvonne, we’re diving into the world of media through the lens of women of color who are breaking barriers and shaping the industry. Shandel Menezes, a powerhouse journalist and media professional, joins Yvonne for coffee as she shares her journey navigating newsrooms, overcoming challenges, amplifying diverse voices, and what it takes to thrive in an industry that’s constantly evolving. Tune in for an inspiring and candid conversation about resilience, impact, and making space for the next generation of storytellers.
Episode chapters 
00:00-9:56: Intro
9:57-37:46: Interview
47:07-49:08:Closing
Interview highlights
9:57-12:40: What inspired her to go into media
12:41-13:39: Yvonne shares personal story about representation in media
15:12-16:06: How she shows up as a role model in the media space
16:56-20:00: Dealing with the challenges of European beauty standards
23:15-24:24: DEI in media
27:00-31:08: Social media and AI in journalism
31:26-32:40: AI impact on marketing
33:15-35:47: Future of Journalism
37:22-47:06: Quick fire questions 
So grab your coffee, and let's chat 
Learn more about Shandel here 
Catch up on the latest episode and every episode here.
Social Media Channels 
Don’t forget to follow Coffee with Yvonne on IG and Threads at Coffee with Yvonne.
Sign up for the newsletter to get personalized audio and video content, Coffee with Yvonne podcast episodes, and Marketing Magic breakdowns from your favorite campaigns.
To learn more about Yvonne and her business, PinkDollhouse Marketing, visit here. Follow Yvonne on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, TikTok, and Fanbase. 
Chat with you soon. Okay byeeeeeee 

Marketing Magic: DEI Impact on Creatives, Sephora Mini Series, Black Fantasy Goes Hollywood

On this week's Marketing Magic episode, Yvonne battles a head cold but still shows up ready to recap popular campaigns and business news while breaking down their marketing strategy. Grab your coffee because we are chatting about the recent announcement from Paramount Pictures revealing the cast for the Black sci-fi fantasy Children of Blood and Bone and teasing ideas around marketing tactics for the movie rollout. Sephora is making waves in the on-demand tv space with their new mini-series on Hulu highlighting three of today's upcoming icons in music. Finally, we dive into the discourse around DEI with the latest announcement by Target and how to continue supporting small businesses despite the recent changes.
Catch brand-new episodes dropping every Thursday! Don’t miss the visual experience – tune in to the YouTube channel for exclusive video content. Don't forget to subscribe!
Episode Chapters
00:00-1:07- Intro
1:08-9:52-Black Fantasy Goes to Hollywood
9:53-13:26- Sephora launches mini-series
13:27-27:23-Discourse around DEI
27:24-28:33-Closing
Articles 
Children of Blood and Bone Cast Announcement
Sephora New Mini-Series 
DEI Discourse (Marissa Kearney Creator of Retail While Black response) 
So grab your coffee (and maybe your tissues if you're sick like Yvonne...) and let's chat
Catch up on the latest episode, and every episode here. 
Social Media Channels 
Don’t forget to follow Coffee with Yvonne on IG and Threads at Coffee with Yvonne.
Sign up for the newsletter to get personalized audio and video content, Coffee with Yvonne podcast episodes, and Marketing Magic breakdowns from your favorite campaigns.
To learn more about Yvonne and her business, PinkDollhouse Marketing, visit here. Follow Yvonne on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, TikTok, and Fanbase. 
Chat with you soon. Okay byeeeeeee 

Marketing Magic Tiktok Ban-ish, Fanbase Frenzy, Target BHM, Aaliyah Barbie

On this week's Marketing Magic episode, Yvonne recaps popular campaigns and business news while breaking down their marketing strategy. Grab your coffee because we are diving into TikTok's sort of ban..and the frenzy that was created on social media. The black-owned app Fanbase continues to rise in popularity due to the ban. Target, once again, stands ten toes down for the culture with their latest collection, and Aaliyah, even more than 20 years later, is still one in a million with her estate's latest collection with Barbie. 
Catch brand-new episodes dropping every Thursday! Don’t miss the visual experience – tune in to the YouTube channel for exclusive video content. Don't forget to subscribe! 
Episode Chapters
00:00-3:41- Intro
3:42- 14:50-TIkTok Ban-ish?
14:51-25:38- Fanbase Frenzy
25:44 -29:16Target BHM
29:16-33:30-Aaliyah x Barbie
33:31-35:11-Closing
Articles
TikTok Ban Timeline 
Fanbase Frenzy
Target BHM Collection
Aaliyah Barbie 
So grab your coffee, and let’s chat
Catch up on the latest episode, and every episode here. Listen to me chat about marketing with Keri Henderson, the host of The Kickback with Keri here. 
Social Media Channels 
Don’t forget to follow Coffee with Yvonne on IG and Threads at Coffee with Yvonne.
Sign up for my newsletter to get personalized audio and video content, Coffee with Yvonne podcast episodes, and Marketing Magic breakdowns from your favorite campaigns.
To learn more about me and my business, PinkDollhouse Marketing, visit here. Follow me on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, TikTok, and Fanbase. 
Chat with you soon. Okay byeeeeeee 

Coffee to Go: Getting Securing and Keeping the Bag with Mom

Yvonne is on hiatus for the holiday. Until she returns, we're revisiting her favorite interviews on “Coffee to Go.”
Enjoy this episode with her mom, Jannette Stewart an HR professional, as Yvonne chats with her about getting, securing, and keeping the bag; because we're all coming for our well-deserved compensation this year mmkay? 
Intro: 00:00-00:37
Interview segment: 00:38-39:04
Closing: 39:05-39:21
Catch up on the latest episode and every episode here. To learn more about me and my business PinkDollhouse Marketing, visit here. Follow me on Instagram at  PinkDollhouse Marketing and Yvonne_creativemarketer  on Instagram and TikTok.

Coffee to Go: Forever BFF's Marketing and PR with Maurisa Potts

Yvonne is on hiatus for the holiday. Until she returns, we're revisiting her favorite interviews on “Coffee to Go.”
Enjoy this episode with Maurisa Potts as Yvonne chats with her about how Marketing and PR work together, why having a PR rep on your team should be part of your overall strategy and not an afterthought, and the work we continually need to do to make sure everyone has a seat at the table.
Intro: 00:00-00:37
Interview segment: 00:38-58:06
Closing: 58:07-58:24
Catch up on the latest episode and every episode here. To learn more about me and my business PinkDollhouse Marketing, visit here. Follow me on Instagram at  PinkDollhouse Marketing and Yvonne_creativemarketer  on Instagram and TikTok.

Coffee to Go: Affirming and Empowering Through Literature with Arnell Opoku

Yvonne is on hiatus for the holidays. Until she returns, we're revisiting her favorite interviews on “Coffee to Go.”
Enjoy this episode with Arnell Opoku as Yvonne chats with her about her latest literary gem, Yaa's Book of Affirmations. This children's book is a vibrant beacon of positivity, aiming to instill self-love and confidence in young minds, particularly those in the Black and POC communities. Listen in as they explore the power of affirmations, the significance of representation, and the journey of self-discovery that begins in childhood.
Intro: 00:00-00:37
Interview segment: 00:38-38:36
Closing: 38:37-38:54
Catch up on the latest episode, and every episode here. To learn more about me and my business PinkDollhouse Marketing, visit here. Follow me on Instagram at  PinkDollhouse Marketing and Yvonne_creativemarketer  on Instagram and TikTok.

Coffee to Go: Are Luxury Goods Worth It? With Dr. Zay Ph.D

Yvonne is on hiatus for the holidays. Until she returns, we're revisiting her favorite interviews on “Coffee to Go.”
Enjoy this episode with Dr. Zay, Ph.D as Yvonne chats with them about how the luxury goods market can improve the treatment of clients of color, deep fakes vs dupes, and their fave Black-owned brands in the luxury space.
Intro: 00:00-00:37
Interview segment: 00:38-51:05
Closing: 51:06-51:19
Catch up on the latest episode, and every episode here. To learn more about me and my business PinkDollhouse Marketing, visit here. Follow me on Instagram at  PinkDollhouse Marketing and Yvonne_creativemarketer  on Instagram and TikTok.

Marketing Magic: Color of the Year, Ulta Holi-YASS Campaign, Billboard Names Beyonce the G.O.A.T

In this week's Marketing Magic episode, Yvonne recaps popular campaigns and business news while breaking down their marketing strategy. Pantone names their color of the year, Ulta Beauty brings joy to the holidays with their latest campaign, Billboard names the greatest performer of the 21st century (hint, she’s one of one) and Yvonne may go on a slightly impassioned rant about this (girl we get it you're a fan), once again…Saweetie turns criticism into coins with her latest collaboration.
Watch the episode (and Yvonne's facial expressions) on YouTube! The visual episode drops on Thursdays at 3 p.m. EST. Don’t forget to subscribe!
Episode Chapters 
00:00-1:48-Intro
1:49-6:00- Pantone Color of Year
6:01-15:46- Ulta Beauty
15:47-35:04- Beyoncé
35:05-39:24- Saweetie
39:25-41:22-Closing 
Articles referenced during the episode
Pantone Color of the Year
ULTA Beauty Holiday Campaign
Billboard Names Beyonce G.O.A.T
Saweetie x Forever 21
So grab your coffee, and let’s chat.
Catch up on the latest episode, and every episode here. To learn more about me and my business PinkDollhouse Marketing, visit here.
Follow me on social at PinkDollhouse Marketing and @Yvonne_CreativeMarketer on Instagram and Tiktok